INTERMAT Middle East 2014 Aims to ObtainGreater Exposure for Exhibitors and Visitors

Having established itself as the MENA (Middle East and North Africa) region’s leading exhibition and conference for construction infrastructure projects, building machinery and construction materials, the next edition of INTERMAT Middle East will take place in 2014 providing exhibitors with greater exposure to key senior level executives and decision makers from leading construction companies across the region.


Previously held in October, INTERMAT Middle East will now take place from 14 – 16 January 2014 at the Abu Dhabi National Exhibition Centre (ADNEC) to take advantage of ideal weather conditions in the UAE for a pleasant outdoor exhibition in the Capital Plaza whilst ensuring that exhibitors, delegates and visitors have complete ease of access to each other during the entire duration of the event.

MaryvonneLanoë, INTERMAT Exhibition Director, said: “We are committed to providing manufacturers and distributors at INTERMAT Middle East with a superior platform to showcase their products. We originally intended to holdthe exhibition from 20 – 22 January 2013, but have slightly altered the datesto get more international brands involved, and avoid the tight security checks of the World Future Energy Summitwhich willbe held at ADNEC during that same period. By taking proactive measures, being flexible and adjusting accordingly, we have organised our event with the exhibitors and visitors in mind and can expect the next edition of INTERMAT Middle East to be even more successful than its predecessors.”

International brands confirmed to participate at the third annual INTERMAT Middle East include: Komac, Sennebogen, XGMA, Scheurle, WireCo, VEI Group, and more.

The response from both exhibitors and visitors at INTERMAT Middle East 2012 is both significant and promising.

According to an independent survey conducted by the INTERMAT Middle East team at the event, 88 per cent of exhibitors met or exceeded their objectives, 62 per cent met or exceeded their ROI target by the end of the exhibition and they also stated that 60 per cent of visitors were sourcing for projects starting in the next 12 months.

Furthermore with regards to the visitors, 71 per cent stated that INTERMAT Middle East is a leading industry event, 73 per cent met exhibitors that they could do business with and 84 per cent intend to visit the next INTERMAT Middle East exhibition.

INTERMAT Middle East focuses on delivering a high quality exhibition. It is the only dedicated construction and infrastructure event for construction in the Middle East, Africa and Asian Sub-Continent.

The 2014 edition of this exhibition will consist of both indoor and outdoor exhibition areas with product launches of the world’s leading brands in construction machinery, materials and equipment.

With 250 exhibitors participating and an estimated attendance of 7,500 professional visitors, INTERMAT Middle East is a must-attend event for decision makers, buyers and influencers in the region to view the largest showcase of new, pre-owned and rental machinery that will feature national pavilions consisting of key leading exhibitors from France, , United Kingdom, Italy,Korea, the Netherlands, and more.