As time goes by, the 24th China (Guzhen) International Lighting Fair (Autumn Edition) (hereinafter referred to as the GILF) will be held at Guzhen Convention and Exhibition Center, Zhongshan, China on October 22-26, 2019. Adhering to the innovation-driven strategy, the fair will attract the participation of more than 2,000 high-quality enterprises, and advocate original design to strategically shape the “Guzhen Lighting” regional brand, thus opening a professional, market-oriented, branded, and international golden autumn ceremony.
The GILF has being forging ahead steadfastly from 1999 to 2019. On the 24th GILF, the organizing committee will strive to upgrade the scale, content and service of the fair, pay more attention to the new vision, new ideas and effective business relationship in the industry. A series of conferences, forums and trade matching activities will be held to really provide business opportunities for buyers and sellers
Salute to the Great Cultural Achievements in the Past 20 Years
In the past 20 years, the GILF has made great efforts and also made great achievements in the rapidly developing lighting industry. Since its debut, the GILF has experienced several stages from the initial one edition every two years and one edition a year to the existing two editions a year, and has become a grand sourcing ceremony in the lighting industry and a “gliding name card” of Guzhen.
Setting Guzhen Convention and Exhibition Center as the main venue and joining hands with 7 sub-venues to achieve 1,500,000 m² exhibition area, the GILF gathers over 2,000 high-quality enterprises, presenting 30,000+ selected quality products, 200,000 professional quality buyers, online trade platform sourcing all year round, and accurate analysis of big data… After years of accumulation, the GILF has achieved leapfrog development and is committed to becoming a benchmark of the lighting industry and one of the largest professional lighting fairs in the Asia-Pacific region, showing the “Chinese Power” in the global lighting industry.
Integration: Activate the New Driving Force of the Industry
The channel construction under the new economic normal has reached a critical moment of transformation. With the rapid development of information technology and the emergence of the 5G market, all walks of life will usher in an unprecedented era of change. The future development of various fields will be transformed from “simple superposition” to “deep integration”. Standing on the historical node of the 20th anniversary, the GILF adheres to innovative development with higher level of internationalization, professionalization and industrialization, and actively promotes the integration of original design and intelligence, and art and technology. In addition, it further deepens the linkage mode between exhibition and lighting megastores and integration of exhibition and Internet, presenting the exhibits covering the whole lighting industry chain, thus providing suppliers, buyers and distributors with a one-stop lighting trade platform featuring direct purchase, convenient trade and ultra-high cost performance.
Higher Internationalization Level
Each GILF has attracted the participation of professional buyers from more than 100 countries and regions, including Europe, America, Southeast Asia, South Korea, Japan and Russia, etc. The GILF will invite a batch of international purchasing groups with strong purpose and willingness to cooperate to find business opportunities, and customize “Hosted buyer Program” to effectively solve the problem of “difficulty in purchasing and incomprehensive products”. According to the respective needs of buyers and sellers, the fair conducts one-to-one precision trade matching for hundreds of carefully selected overseas buyers and exhibitors, and specially sets up independent VIP space for them at the exhibition site, aiming to shorten the communication cost, thereby improving procurement efficiency and avoiding “missing buyers”.
Intelligent Lighting Will Continue to Take the Lead
With the continuous advancement of smart city, intelligent lighting, AI system and Internet of Things, this fair aims at the industrial demand and expands the exhibition area of “intelligent lighting” at the Hall A, so as to guide more enterprises to keep up with the intelligent era and accelerate innovation, thus providing the driving force for making new breakthroughs in the lighting industry. The main venue – Guzhen Convention and Exhibition Center has implemented explicit layout of the 5 exhibition halls and 10 exhibition areas, which greatly saves the docking cost of vendors. In addition to optimizing and upgrading interior Decorative Lighting, Lighting Display Area, Residential Lighting, Commercial Lighting, and Outdoor Lighting Areas, it also adds Special Lamp Area for targeted and functional engineering lamps in Hall A,B &C. The Guzhen Lighting Manufacturing Supply and Services Expo (Hall D&E) covers machines, materials, accessories & parts testing devices and services, opening the production automation, diversification and personalized customization trend
Focusing More on the Linkage Mode Between Exhibition and Lighting Megastores
The main venue Guzhen Convention and Exhibition Center gathers over 800 lighting enterprises, directing the development trend of the industry, and covering the whole industry chain, including intelligent residential lighting, cross-border lighting integration, intelligent production and other industry focus; Nordic, French, modern, new Chinese style and other design style lighting; and various engineering lighting, commercial or outdoor lighting and other practical lighting products, thus igniting diversified business opportunities.
It also joins hands with seven lighting megastores: Lihe Lighting Expo Center, Huayi Plaza, Star Alliance Global Brand Lighting Center, Lighting Era Center, Besun Lighting Plaza, Huayu Plaza, and China International Streetlight City, forming the “1+7” linkage mode between exhibition and lighting megastores and covering an exhibition area of more than 1,500,000 square meters, which promotes industrial investment and attracts enterprises, thus extending the exhibition service chain, promoting value chain and building brand chain.
The GILF provides intimate services for overseas buyers participating in the fair, including free shuttle bus from the airport to the venue, professional translators, VIP Lounge, luggage deposit, and free Wi-Fi services, as well as free accommodation for high-quality buyers. In addition, the GILF invests heavily in global online and offline promotion in combination with professional media and mass media through multiple channels. Moreover, it also looks for cooperation opportunities, explores channels and search for overseas buyer and seller resources via Thailand LED Expo, InterLight Moscow, and International LED Expo Korea. The GILF can attract domestic and overseas enterprises and buyers by promoting the charm of the GILF and Guzhen, thus building the concept of “global sourcing”. The GILF cooperates with multiple famous media such as PR-Newswire, UK’s Mondo Arc, Spain’s Lightecture, America’s Enlightenment and LEDs Magazine to conduct all-round and multi-angle overseas promotion, and also works with Google Adwords, Facebook and LinkedIn to promote the GILF in multiple professional lighting regions in Asia, Europe, America, Africa, and Oceania.
The GILF focuses on current hot spots, pain spots and difficulties, providing brand-new methods and paths for the future development of the lighting industry. The GILF will hold more than 20 high-end events and exciting forums, gathering lighting practitioners, industry experts and professional groups to communicate closely, thus helping the participants to further understand the lighting industry, capture market information, and become close to the market pulse. In addition, experts and professional groups in the industry will gather together to discuss the mysteries of the frontier and market models of lighting technology through online and offline live broadcast.
The Integration of Exhibition and Internet Enhances the Quality of the GILF.
The fair provides exhibitors with 365 days of uninterrupted and efficient promotion by leveraging the B2B trading platform “DENGGLE.COM”, matching the purchasing needs of
domestic and overseas buyers more accurately. The website gathers more than 2,800 lighting enterprises at home and abroad, providing over 30,000 kinds of selected high-quality products. Buyers can easily find counterpart exhibitors via the exhibitor inquiry system of DENGGLE.COM, so as to increase business opportunities, further improve the integration of the exhibition and the Internet, and achieve synchronized online and offline purchase.
Guzhen Town, originated from an unknown town with a small number of lighting factories, has made great efforts to develop into a world-famous China Lighting Capital, which is prosperous and has a number of megastores and keeps ahead of the times. After 20 years’ development, the GILF has continued to provide business opportunities for the lighting industry, and the lighting practitioners are making efforts with great breadth of mind to realize their dreams and go global!
We witness the achievements of the GILF in the past 20 years! Looking into October, the 24th GILF will go to a higher level in terms of the scale, exhibitor quantity and quality, professional audience, exhibition service, and market promotion. Exhibitors and buyers will come back with fruitful results! Welcome to Guzhen and the 24th GILF!