Construction materials specialist Siniat is enabling architects, contractors, and specifiers to meet sustainable building targets with the launch of VIVACycle, an innovative recycled gypsum plasterboard manufactured from 100% recycled gypsum. Delivering the identical performance profile of the manufacturer’s standard plasterboard, the newly introduced board is engineered using 100% recycled gypsum—typically comprising 97% post-consumer waste and 3% pre-consumer waste—alongside paper facers composed of 96% recycled fibre, with recycled content declared in accordance with ISO 14021 self-declared environmental claims.
Meeting Circular Economy Objectives
The product provides a direct solution to reducing construction waste, assisting industry professionals in designing and building in full alignment with circular economy principles. VIVACycle has been created to support project sustainability benchmarks, including BREEAM assessments and Circular Economy Statements required by regional development policies, such as the London Plan.
Expanding Resource Efficiency
Andy Mudie, Head of Marketing for Siniat, said: “We are already committed to the integration of recycled materials in all our factories. Our plasterboard manufacturing process includes market-leading percentages of recycled post-consumer gypsum. Gypsum is completely recyclable and can be processed infinitely without losing quality.
“But this is not only the foundation of our transition to a more circular model. VIVACycle is part of a wider VIVA range of products and services, helping to scale reuse and lower carbon solutions across the built environment sector through the construction products marketplace.
“Collaboration and engagement with the supply chain is crucial for architects, contractors and specifiers who want to ensure material reuse is achieved in their projects. In bringing VIVACycle to the UK marketplace, Siniat is helping to advance the transition to a more sustainable, resilient and ultimately more profitable construction industry.”
Targeting Construction Waste Reductions
The UK construction sector is responsible for roughly 60% of total national waste and approximately 40% of all material sent to landfill. Broader environmental frameworks, including the Environmental Improvement Plan and Net Zero targets, focus on eliminating avoidable waste while elevating recycling rates across the supply chain.
Oliver Cripps, Head of Sustainability for Siniat, commented: “Specifying VIVACycle is about more than choosing a product with 100% recycled gypsum content. It is about supporting the reduction of waste at source and preventing waste in reworking.
“VIVACycle transforms waste materials into a product that offers quality, performance and circular value. Better practice in reducing waste can be achieved when we work in collaboration and requires a behaviour change across the supply chain, from specification to materials provision and throughout the building phase.”
The specification of recycled gypsum plasterboard can also be paired with Siniat’s takeback service to maximize circular economy benefits throughout the construction life cycle.