In a major move, HITACHI Construction Machinery Co. Ltd – HCM has announced its transformation and rebranding as Landcros, effective from April 2027.
Due to the fact that the construction and mining industries happen to be entering a new era and the world is demanding much faster, smarter, safer, and more sustainable ways so as to build infrastructure and housing at an unmatched scale, with fewer skilled operators, lesser costs, and much tighter deadlines, HCM opines that they have opted to reinvent themselves, marching hand-in-glove with their customers as well as distribution partners so as to lead this transformation together.
The brand transition is said to reflect the commitment of the company to move on a new journey to further speed up its evolution, and it also forms a part of its continuous efforts to go ahead and create as well as deliver value together along with customers into the future.
The Europe president and chief executive officer, HCM, Francesco Quaranta, said that rebranding as Landcros goes on to represent their commitment to go beyond machinery by way of empowering customers with intelligent and connected as well as sustainable solutions. It happens to be based on a partnership philosophy that functions openly along with technology leaders, blending cutting-edge digital and AI capabilities within machines that go on to symbolize dependability within the construction industry, while at the same time also creating a reimagined customer experience right from ground to cloud.
As per HCM, this evolution goes on to create a trusted dealer network of the company, which is indeed seen as the base of its success. Put together, they are going to shape a new customer journey that unites AI, design, data, and human ingenuity, therefore building a more sustainable world.
It is worth noting that the vision of HCM started to take shape with the unveiling of Landcros One at bauma 2025, which is a prototype that goes on to redefine what a machine can actually be – remotely functioning, autonomous, and also designed to engage with the next generation by way of gamified ergonomics and intuitive and also integrating dependable technology partners into a much more seamless user experience. HCM highlights that the reaction coming from customers has been truly and overwhelmingly positive, hence confirming that they indeed happen to be on the right track.
Quaranta says that they are changing the name; however, one thing that is never going to change is who they are. Their values, people, quality, and promise when it comes to reliability, as well as their commitment to their trusted dealers and, of course, customers, are sure going to stay forever. Because of Landcros, they go on to transition from creating machines to designing a much more seamless user experience, which happens to be supported by advanced tech, thereby opening new possibilities at construction sites wherein every operator can go on to attain exceptional performance.
Masafumi Senzaki, the HCM president as well as its chief operating officer, remarked that they look to cultivate Landcros into a brand that is going to make their customers feel that they took the right decision when selecting their machinery or services, their shareholders confident in their decision to invest in the company, and their employees feel that their respective work is truly meaningful.
