The next edition of Hotel Plus,the annual trade show for the hotel and commercial space industry in Shanghai,has been postponed to 12-14 August 2020 after deep communication with partners, exhibitors and visitors. As part of the hospitality and commercial space community, Hotel Plus is liable to help companies to recover from business disruption relying on powerful industry influence and rich marketing resource.By working together, we will make it through.
Identify business opportunities in this uncertain and challenging time
A recent report by STR has shown that average daily occupancy rate of Chinese mainland hotels reached 31.8% on 28 March. Comparing to 7.4% in the first week of February, it is a significant increase.For hospitality market the first half of this year is the transitional period while a rebound is expected to be seen in Q3 and Q4.
As the health of exhibitors, visitors and staff remain a top priority, Hotel Plus rescheduled to be held in August becomes one of the earliest trade shows in 2020 among others of the same kind nationwide.Backlogged demand of sourcing due to the epidemic outbreak in the first half of this year will be unleashed from July, making Hotel Plus in August a good choice for hotel and commercial property suppliers to identify new business opportunities and achieve corner overtaking.
Move to NECC, the biggest venue in Shanghai
In addition to the new dates, Hotel Plus moves to a new location at National Exhibition and Convention Center(NECC), the biggest show venue in Shanghai. Situated at the west of Hongqiao CBD, NECC has a convenient transport network connecting metro stations, airports,train stations and highways.
Serving as the one-stop purchasing platform of construction and operation for hotels and commercial space, Hotel Plus 2020 will use 8 pavilions of NECC and rearrange them in to 4 themes of building &design, intelligent technology, cleaning & maintenance and hotel supplies. It is expected that over 140,000 visitors and exhibitors will gather at Hotel Plus with the total exhibition area of 210,000 square meters.
1. Upgraded smart hotel exhibition zone
The black swan event promoted hotels’ contactless services to prevail. Huazhu, BTG Homeinns and many other hotel groups launched self-check-in/check-out and robot delivery service one after another, in order to reduce interpersonal contact and avoid cross infection. Taking advantage of intelligent devices is a new way for hotels to make a breakthrough, to enhance the sense of novelty and guest experience. It is undoubted that hotels would pay more attention on this issue when doing renovation in future development.
Smart hotel exhibition zone will be upgraded to keep up with the trend of contact less services, together with smart retail exhibition zone to form a more diversified intelligent technology pavilion at 7.1H. The exhibit covers guest control system, PMS, audio & visual system, intelligent lock, self-check-in/check-out, smart payment service and commercial robot.So far, smart hotel brands who have confirmed to exhibit at Hotel Plus 2020 include Xiezhu, HDL, legrand, Yichuang, Lumous, JOYRILL, lierda, TOFAN, OPK, U Check, Junji Technology, Xiaoshuai Theater, povodo, Hsmedia, OrionStar, TechArk, Beyond Host, BE-TECH and United View Digital Media.
2. Buyers from commercial real estate industry
With the strategic partnership with China Commerce Association for General Merchandise (CCAGM), a new featured exhibition zone under the name of China Mall Show will be presented at 8.1H catering to commercial real estate industry. Offering franchise brands, smart retail products and solutions, the sub-show will help mall operators, brands and designers to develop business connections. Besides the product showcasing, there will be two big events held on the show floor. Shanghai International Shopping Mall Development Forum and Retail Technology Conference will gather industry professionals together to explore the new fields of commercial space including shopping malls, department stores and supermarkets.
3. Focusing on cultural tourism market
As the cultural tourism market is seriously affected this year and the industry situation seems to remain uncertain in the following months, many questions and issues have been raised need to be reconsidered by B&B business operators and industry stakeholders. Regarding the challenge as a rare opportunity to drive industry transformation, companies are taking actions proactively for improving competitive advantages and optimizing product portfolio. In response to the big change, the organizer plans to hold Cultural Tourism Innovation Conference, exploring potential development model of cultural tourism complex; and Hotel Plus B&B Town to showcase B&B brands by concept guest rooms on the show floor.
4. New digital solutions launched for Hotel Plus community
It is more important than ever to unite the community of hospitality and commercial space in this difficult time. Aiming at providing the latest news and expert insight, the organizer launched Hotel Plus E-course, an online hub for knowledge exchange in March. So far 12 online sessions have been released covering the issues in hotel design, lighting design, commercial cleaning, retail trend and so on. The total number of media views exceeds 20,000.
To extend the 3-day Hotel Plus show into year-round sourcing platform, the organizer introduces the new B2B website . The platform is designed for buyers who have sourcing demands during the non-exhibition period.With theB2B website, exhibitors have one more exposure opportunity to promote their brands and products while buyers can explore the latest products and interact with suppliers from the comfort of their home.